Category detail

Beauty

Detailed AI visibility data for all subcategories in Beauty.

ChatGPT

Swedish lifestyle magazines dominate: Femina, Elle, and Metromode lead. Beauty retailers Makeup.se, Lyko, Nordicfeel, and Kicks complement with test and review sites.

Gemini

Citations are sparse overall. Lyko and Metromode lead, followed by Apotea. Reddit appears minimally - far less dominant than in other categories.

Perplexity

YouTube dominates massively for beauty tutorials. Lyko leads retailers, followed by Femina, Elle, and Kicks.

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Primer Concealer Foundation Mascara Lip Gloss Face Mask Serum Day Cream Night Cream Eye Patches

Primer

Top Brands Visibility

#	Brand	Visibility
1	Smashbox	38.3%
2	Lumene	31.8%
3	NYX Professional Makeup	30.4%
4	Dermalogica	27.1%
5	Milk Makeup	26.2%
6	Peter Thomas Roth	23.9%
7	Hourglass	16.7%
8	NYX	15.6%
9	e.l.f.	11.4%
10	Hickap	11.2%

Top Domains

#	Domain	Idx
1	youtube.com	100
2	lyko.com	64
3	kicks.se	42
4	elle.se	30
5	makeupbylina.com	29
6	sephora.se	26
7	daisybeauty.com	20
8	metromode.se	20
9	prisjakt.nu	17
10	nordicfeel.com	17

Concealer

Top Brands Visibility

#	Brand	Visibility
1	Nars	55.1%
2	Maybelline	44.6%
3	Lumene	28.3%
4	Yves Saint Laurent	26.1%
5	NYX Professional Makeup	15.8%
6	PÜR	14.3%
7	Tarte	13.3%
8	NYX Professional	12.8%
9	IT Cosmetics	12.8%
10	L'Oréal Paris	12.3%

Top Domains

#	Domain	Idx
1	youtube.com	100
2	lyko.com	38
3	kicks.se	19
4	metromode.se	17
5	makeupbylina.com	16
6	elle.se	16
7	femina.se	12
8	prisjakt.nu	12
9	caiacosmetics.se	11
10	pricerunner.se	11

Foundation

Top Brands Visibility

#	Brand	Visibility
1	Estée Lauder	50.2%
2	Lumene	39.4%
3	NARS	24.1%
4	Maybelline	19.9%
5	BareMinerals	19.7%
6	Sensai	16.7%
7	Dior	14.7%
8	Fenty Beauty	14.3%
9	L'Oréal Paris	14.2%
10	MAC	14.1%

Top Domains

#	Domain	Idx
1	youtube.com	100
2	lyko.com	43
3	kicks.se	27
4	metromode.se	24
5	femina.se	21
6	elle.se	20
7	makeup.se	15
8	makeupbylina.com	15
9	damernasvarld.expressen.se	14
10	harmoniq.se	14

Mascara

Top Brands Visibility

#	Brand	Visibility
1	Maybelline	72.8%
2	L'Oréal Paris	54.7%
3	Lancôme	49.3%
4	Idun Minerals	21.2%
5	Clinique	20.4%
6	Isadora	19.4%
7	Max Factor	18.9%
8	Sensai	13.7%
9	Xlash	10.3%
10	Dior	8.7%

Top Domains

#	Domain	Idx
1	youtube.com	100
2	lyko.com	85
3	femina.se	71
4	elle.se	48
5	nordicfeel.com	44
6	kicks.se	40
7	nellystips.se	40
8	metromode.se	33
9	makeup.se	29
10	thebeautyroom.se	29

Lip Gloss

Läppglans

Top Brands Visibility

#	Brand	Visibility
1	Clarins	57.2%
2	Maybelline New York	35.1%
3	NYX Professional Makeup	27.1%
4	NYX	26.6%
5	Fenty Beauty	24.3%
6	Dior	23.3%
7	Maybelline	21.3%
8	Sensai	17.4%
9	Lumene	17.2%
10	L'Oréal Paris	13.5%

Top Domains

#	Domain	Idx
1	youtube.com	100
2	lyko.com	95
3	elle.se	68
4	makeup.se	59
5	notino.se	43
6	xn--bst-i-test-q5a.org	38
7	nordicfeel.com	35
8	pricerunner.se	35
9	metromode.se	35
10	kicks.se	30

Face Mask

Ansiktsmask

Top Brands Visibility

#	Brand	Visibility
1	Filorga	38.9%
2	Mantle	30.7%
3	Löwengrip	27.7%
4	Lumene	22.0%
5	Origins	18.8%
6	Clarins	14.1%
7	Dr Hauschka	12.8%
8	Dermalogica	12.7%
9	Kiehl's	10.5%
10	Beauty of Joseon	8.5%

Top Domains

#	Domain	Idx
1	lyko.com	100
2	elle.se	67
3	kicks.se	56
4	sethandsally.com	44
5	hudoteket.se	40
6	makeup.se	40
7	apohem.se	37
8	koreanbeauty.se	35
9	damernasvarld.expressen.se	33
10	youtube.com	30

Serum

Top Brands Visibility

#	Brand	Visibility
1	The Ordinary	31.3%
2	Staywell	20.9%
3	Clarins	16.5%
4	Medik8	16.5%
5	Paula's Choice	16.4%
6	La Roche-Posay	15.5%
7	C/O Gerd	13.6%
8	Filorga	13.4%
9	Aco	11.7%
10	COSRX	11.6%

Top Domains

#	Domain	Idx
1	lyko.com	100
2	elle.se	78
3	kicks.se	54
4	youtube.com	50
5	kronansapotek.se	50
6	sethandsally.com	46
7	femina.se	33
8	hudoteket.se	33
9	prisjakt.nu	33
10	apohem.se	33

Day Cream

Dagkräm

Top Brands Visibility

#	Brand	Visibility
1	Dermalogica	28.7%
2	Clinique	26.2%
3	Kiehl's	24.5%
4	The Ordinary	24.3%
5	Cerave	19.1%
6	Lumene	16.3%
7	Weleda	15.7%
8	Cetaphil	15.5%
9	La Roche-Posay	14.8%
10	Ole Henriksen	14.1%

Top Domains

#	Domain	Idx
1	lyko.com	100
2	elle.se	87
3	kronansapotek.se	60
4	kicks.se	60
5	damernasvarld.expressen.se	55
6	hudoteket.se	45
7	apotekhjartat.se	45
8	nellystips.se	38
9	nordicfeel.com	36
10	nivea.se	34

Night Cream

Nattkräm

Top Brands Visibility

#	Brand	Visibility
1	Filorga	33.7%
2	Lumene	33.5%
3	Biotherm	24.7%
4	La Roche-Posay	16.1%
5	Exuviance	15.9%
6	Emma S.	15.8%
7	Kiehl's	15.6%
8	Beauté Pacifique	15.0%
9	Lancôme	13.5%
10	Eucerin	12.5%

Top Domains

#	Domain	Idx
1	lyko.com	100
2	elle.se	90
3	kronansapotek.se	77
4	kicks.se	55
5	apohem.se	52
6	sethandsally.com	48
7	notino.se	42
8	hudoteket.se	39
9	nivea.se	39
10	nellystips.se	35

Eye Patches

Eye patches

Top Brands Visibility

#	Brand	Visibility
1	Xlash	44.8%
2	Peter Thomas Roth	27.5%
3	Pixi	22.4%
4	Cosrx	18.6%
5	Dr. Ceuracle	14.7%
6	NIP+FAB	14.7%
7	Glameskin	14.4%
8	Shiseido	11.6%
9	Dr Ceuracle	10.9%
10	Masq+	8.8%

Top Domains

#	Domain	Idx
1	lyko.com	100
2	youtube.com	79
3	makeup.se	76
4	pricerunner.se	72
5	apotekhjartat.se	62
6	hudoteket.se	45
7	sephora.se	45
8	notino.se	41
9	fyndiq.se	38
10	kronansapotek.se	38

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