AI engine · ChatGPT

ChatGPT brand tracking:
Measured on real answers

ChatGPT shapes what buyers think about your brand before they ever reach your site. Vercite runs your prompts through ChatGPT on a schedule and records what it actually said: who it mentioned, what it cited, and how it described you.

7-day free trial · cancel anytime

Trusted by leading brands

StrawberryHotel & hospitality group
NordnetNordic investment platform
HemnetSwedish largest property marketplace

What can you track in ChatGPT?

Brand mentions

Every time ChatGPT names your brand in a tracked response, with the surrounding context kept intact so you can see how you were introduced.

Cited sources

Which URLs ChatGPT attributes when it answers about your category, and whether any of them are yours.

Answer formats

We capture whatever ChatGPT actually renders: shopping carousels, ads, images and other rich formats, not just the plain text answer.

Sentiment and framing

Whether you're recommended outright, listed as one option among several, or hedged.

How does Vercite track ChatGPT?

  1. 01

    Add your prompts

    Set your brand, your competitors and the questions your buyers actually ask.

  2. 02

    We run them on a schedule

    Vercite sends those prompts to ChatGPT daily or three times a week and captures the real response, exactly as it was returned (not an API simulation), storing the full text, not just a score.

  3. 03

    See what changed

    Mentions, citations, competitor share and sentiment, tracked over time and comparable against every other engine.

How does ChatGPT compare to the other AI engines?

Vercite tracks five engines because they don't agree with each other. The same prompt returns different brands, different sources and different framing depending on where it runs.

Our research

Questions about ChatGPT brand tracking

Related features

See how ChatGPT talks about your brand

Set up your first prompts in a few minutes and get your baseline.

7-day free trial · cancel anytime