ChatGPT brand tracking:
Measured on real answers
ChatGPT shapes what buyers think about your brand before they ever reach your site. Vercite runs your prompts through ChatGPT on a schedule and records what it actually said: who it mentioned, what it cited, and how it described you.
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Trusted by leading brands
Hotel & hospitality group
Nordic investment platform
Swedish largest property marketplaceWhat can you track in ChatGPT?
Brand mentions
Every time ChatGPT names your brand in a tracked response, with the surrounding context kept intact so you can see how you were introduced.
Cited sources
Which URLs ChatGPT attributes when it answers about your category, and whether any of them are yours.
Answer formats
We capture whatever ChatGPT actually renders: shopping carousels, ads, images and other rich formats, not just the plain text answer.
Sentiment and framing
Whether you're recommended outright, listed as one option among several, or hedged.
How does Vercite track ChatGPT?
- 01
Add your prompts
Set your brand, your competitors and the questions your buyers actually ask.
- 02
We run them on a schedule
Vercite sends those prompts to ChatGPT daily or three times a week and captures the real response, exactly as it was returned (not an API simulation), storing the full text, not just a score.
- 03
See what changed
Mentions, citations, competitor share and sentiment, tracked over time and comparable against every other engine.
How does ChatGPT compare to the other AI engines?
Vercite tracks five engines because they don't agree with each other. The same prompt returns different brands, different sources and different framing depending on where it runs.
Google AI Overviews
Google's AI-generated summary that appears directly inside normal search results, for the queries Google decides to show one on.
Read moreGoogle AI Mode
A dedicated tab inside Google Search built around conversational follow-up questions, leaning harder on expanding one question into several underlying searches than a typical chat assistant does.
Read morePerplexity
A dedicated AI search engine built around citing sources for nearly every claim it makes, treating the source list as much a part of the product as the answer itself.
Read moreGemini
Google's standalone AI assistant, built and run separately from Google Search's AI features.
Read moreOur research
How many brands does AI mention in its answers?
Across 234,000+ responses, ChatGPT mentions the most brands and Perplexity the fewest. Every engine mentions fewer brands than in March, and day-to-day consistency varies enormously, especially on Google AI Mode.
Read moreDo AI search engines cite the same websites?
Across 5.31 million citations, the five major AI engines agree on only 9% of their most-cited domains. We classified 158,847 domains by source type and publisher to map who each engine actually cites.
Read moreHow ChatGPT runs query fan-outs
When ChatGPT answers, it quietly rewrites your question (often into English) and searches for that instead. We captured 17,806 of those background queries to see exactly what it looks for.
Read moreSwedish e-commerce AI visibility study
Black Week through an AI lens: over 7,000 transactional prompts across ChatGPT, Gemini, and Perplexity reveal which Swedish brands and domains the engines actually recommend, by category and benchmarked.
Read moreQuestions about ChatGPT brand tracking
Related features
Prompt tracking
Track the exact prompts your customers ask, across every engine, on a schedule.
Read moreCitation tracking
See which sources AI engines actually cite when they talk about your brand.
Read moreAI Sentiment tracking
Track how positively or hesitantly each engine describes your brand.
Read moreSee how ChatGPT talks about your brand
Set up your first prompts in a few minutes and get your baseline.
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