Gemini brand tracking:
Measured on real answers

Vercite runs your configured prompts through Gemini on a repeating schedule and stores the complete response. Each one is analysed for brand mentions, competitor mentions, cited sources and the framing around your name. Because the full text is kept, you can always go back and read the answer that produced a number.

No. They're built by the same company but run as separate products with separate answer paths. Gemini is a standalone assistant, while AI Overviews and AI Mode are features inside Google Search. Vercite tracks all three independently because they don't behave the same way for the same prompt.

No, and that's true even though Gemini is Google's own product. Ask the same question twice and you can get different brands, different sources and different wording. Behaviour doesn't carry over from Google Search just because the company is the same. Repeated scheduled runs give you a baseline, which is what lets you tell a genuine shift apart from ordinary variation.

Yes. Vercite records the URLs Gemini attributes in tracked responses, so you can see which domains are shaping answers in your category and whether your own pages appear among them.

Start by measuring where you stand, because there's no way to tell whether a change worked without a baseline. Because Gemini runs independently of Google Search, ranking well in Search or performing well on AI Overviews doesn't guarantee the same result here: the levers need to be checked against Gemini specifically. Our guide to optimizing AI visibility covers the playbook in full. What's different here is that you can now see the effect on the answer itself, not only on rankings.