Track ads in AI search
Ads have started appearing inside AI answers, alongside the organic recommendations. Vercite records which prompts trigger them, who is advertising, and what the ad said.
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Watch ad volume move, day by day
Vercite updates this chart automatically as new ad placements are tracked, so you can switch between volume, frequency, advertiser count and your own share of placements to see exactly which is changing week to week.
Ads over time
What do ads in AI answers look like?
In ChatGPT, an ad appears as a sponsored card below the answer, carrying a title, a short description, an image and a link out. It sits in a tinted box and is labelled as sponsored, separated from the generated response.
That placement is what makes it different from a search ad. The reader has just finished an answer they asked for, and the ad arrives attached to it rather than in a slot above the results that people have learned to skip. It also means the ad sits directly beneath the organic brand recommendations in the same response – potentially yours, potentially a competitor's.
Targeting is contextual. Placements are matched to the semantic content of the conversation rather than to keywords, which is why a prompt that never mentions a product category can still return an ad from it.
What does Vercite record about AI ads?
Triggering prompts
Which of your tracked prompts returned an ad, so you can see whether ads cluster around commercial questions or appear more broadly.
Advertiser and creative
Who bought the placement, the headline they ran, and the image where one appeared.
Destination URLs
Where each ad points, so you can see which landing pages competitors are pushing.
Volume over time
How ad frequency in your prompt set changes week to week, and which engine is driving the change.
Why track ads in AI answers?
A competitor can buy their way into an answer you earned
You may hold a strong organic position in a response and still lose the click to a paid placement sitting beside it.
Ads land on your highest-intent prompts first
Commercial questions are the ones worth advertising against. Those are usually the same prompts you care most about organically.
You want to know the week it starts, not the quarter after
Ad formats in AI answers are new and changing. Continuous tracking is the difference between noticing early and finding out late.
How does Vercite track AI ads?
- 01
Add your prompts
The same prompt set you already track for mentions and citations. No separate setup.
- 02
We run them on a schedule
Vercite sends them to ChatGPT, Google AI Mode and AI Overviews and stores the full response, including any ad returned with it.
- 03
Review what appeared
Advertiser, headline, creative, destination URL and triggering prompt, tracked over time.
Frequently asked questions
Related features
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Track the exact prompts your customers ask, across every engine, on a schedule.
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See not just whether you're mentioned, but how positively or hesitantly each engine describes you.
Read moreSee whether ads are showing up in your category
Track the prompts that matter and find out the week it changes.
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